The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users (Stats here).
It’s time we women shone our light. As I wrote last year:
It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.
CEOWorld Magazine recently asked: Why do women rule the roost on social media?
To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.
(Needless to say, the list features our very own Lori Taylor).
In our previous blog post, we shared some of our favorite tips from the top ten women influencers on social media.
In this blog post, we share five more tips. For these five tips, we dig a little deeper into CEOWorld’s list.
1. Viveka von Rosen
As well as having a wonderful name, Viveka von Rosen is a LinkedIn expert, host of the Twitter-based #LinkedInChat and author of LinkedIn Marketing: An Hour a Day. Here’s her advice for writing a LinkedIn headline that gets attention:
Your Professional Headline (that’s that area right underneath your name – the 120 characters that describes who you are and what you do.) Most people will just have their title at “Company.” They don’t take the time to describe who they are, what they do and whom they serve. This is a great place for a tagline and a few keywords.
LinkedIn will show your picture, your name and your professional headline on most of your communications on LinkedIn, whether you are responding to a group update, sending a message, inviting someone to connect, or introducing someone to someone else, so invest the time to make your Professional Headline good.
2. Laura Fitton
Laura Fitton is the co-author of Twitter for Dummies. She’s the one who convinced Guy Kawasaki and thousands of other tech execs that Twitter would have real business value. These are her rules for life:
- be kind and fair to everyone.
- don’t worry whether or not anyone likes you.
- help people.
- act. (get excited and share it)
- love yourself.
- love others. (try radical forgiveness)
- gratitude for everything.
- hope is your only hope. (and fear is your only worry)
- be present.
BONUS: adversity is an opportunity: ask yourself, when something goes wrong, “what bullet did i just dodge?”
From: Laura’s “Rules”
3. Lilach Bullock
Lilach Bullock is the founder and fearless leader of digital marketing agency Sociable. She’s a keynote speaker and a serial entrepreneur. For Lilach, it’s vital that businesses answer the question “Why are you using social media?”
It is important to ask yourself this question before you start your social media endeavors. This way, you can create a clear strategy, with clear objectives in mind. Do you want more traffic? More leads and customers? More engagement? Or do you simply want to be able to better connect with your audience? When you know what you want to achieve, it will be much easier to achieve.
4. Marsha Collier
Marsha Collier is the author of 48 books including eBay for Dummies and Social Media Commerce For Dummies. She’s a social commerce expert, and she’s reguarly seen sharing her advice on TV. For Marsha, it’s always business first, social media second:
Learn how to do business first. Let that be your primary goal, because you only have so much time in the day. Once you’ve got that, and you figure you can have your business working just fine, start with social media.
5. Jessica Miller-Merrell
The sometimes red-head sometimes blonde Jessica Miller-Merrell is founder of Blogging for Jobs. She’s an author, speaker, HR professional and social media expert. She’s also a big fan of Twitter:
Twitter is the second best thing I did for my business and my professional brand. It’s second only to starting this blog. So get out there. Get tweeting and start building a business using social media and showcasing what’s uniquely you and your company.
In Part Three we’ll have even more powerful insights from social media’s most influential women.