The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users. (Stats here).
It’s time we women shone our light. As I wrote last year:
It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.
CEOWorld Magazine recently asked: Why do women rule the roost on social media?
To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.
(Needless to say, the list features our very own Lori Taylor).
In our previous blog post, we shared some of our favorite tips from the top women influencers on social media according to CEOWorld.
In this blog post, were share five more tips. For these five tips, we dig a little deeper in CEOWorld’s list.
1. Charlene Li
Charlene Li is author of the New York Times bestseller Open Leadership, and founder of the Altimeter Group, which helps businesses find opportunity in disruption. In her view, social media is about to go completely mainstream:
At the end of 2013, Pew Internet Research released a report that showed every demographic group in the US had the majority of people online using social networking sites. And the Seniors — those age 65 or more were not far behind with 43% of those that are Internet users using social networking sites. And overall, 72% of ALL Internet users are social. So if you think “social” is still something that is done only by the young, you need to get your facts straight. The implications are that your customers and your employees are social in their personal lives — and you’re missing out on precious relationship-building opportunities if you don’t respect this medium.
2. Pam Dyer
Pam Dyer is a marketing maven and a social media blogger. She teachers business how to use Twitter, Facebook, LinkedIn and Google+ to find leads, drive sales and improve their branding. Here’s her “secret sauce” for making content go viral:
A great piece of content is prerequisite for viral sharing, but initial promotion is equally important. If you’ve spent time developing a social-media presence or have connections to those who have, your viral efforts can be much more successful. Here are a few channels to target:
Digg, Reddit, StumbleUpon, and Delicious: If your viral marketing campaign is popular on one of these sites, it will be seen by thousands of people and amplified to many more.
Twitter: Having a person of authority tweet your content can create a snowball effect as it propagates across the Web.
Blogs: If you have a relationship with a high-authority blogger and they mention your story, your reach is increased by virtue of their community.
3. Sandi Krakowski
Sandi Krakowski is a Facebook marketing expert, a social media coach, and a columnist for Entrepreneur magazine. She’s founder of the social media consultancy A Real Change. Sandi loves teaching business how to build a real relationship with their customers.
You want ROI? Then have a relationship with your customers, just like the merchants of old did many years ago over a countertop.
Talk back. That’s an ingenious idea. Stop tweeting and posting and sending out your sales message 800 times a week. Care about people. Talk back to them! Real engagement is not how often your link gets clicked or your picture gets liked, it’s about people caring enough to verbally answer, engage and have relationship with you.
4. Bonnie Sainsbury
Bonnie Sainsbury is an online marketing strategist and co-host of Women Talking Tech. Here’s her advice for getting more followers on Twitter:
The first contact anyone has with your twitter profile is your bio. If someone RT’s you, #FF’s or is browsing through their recent followers, the first thing folks do is check out your profile and they make a snap judgement to follow you or not.
You have 160 characters to convince me to allow you to communicate. What’s unique? Father, cyclist and citizen of the universe doesn’t give me enough information unless your a cycling advocate or you own a bike shop. Be specific, even if this account’s prime purpose is business. At an event, business or not, one of the first questions folks ask is “What do you do?”
5. Deborah Lee
The truth is that we all now have the opportunity to connect at lightning speed with potential customers and contacts who could in turn transform the face of our business. I know this to be the case because it happened to me from my remote countryside base.
Anyone can do this; all it needs is patience, direction and focus.
But you will succeed far quicker with the help and guidance of someone whose techniques are tried and proven.
You might also like: The Genius of Kevin Spacey and the House of Cards Formula.
In Part Four we’ll have even more powerful insights from social media’s most influential women.