The majority of Facebook users are women. There are four times as many women compared to men on Pinterest. Instagram has 60% more female users than male users. (Stats here).
It’s time we women shone our light. As I wrote last year:
It’s time women around the world start getting together to share our ideas and achievements. It’s time we tooted our trumpets without the fear of being silenced. We’ve got a ton to say – for some of us it’s been weighing down our hearts for decades – and it’s time to get it out there.
CEOWorld Magazine recently asked: Why do women rule the roost on social media?
To answer the question, they culled data from some of the most credible sources around, including Pew Research Center, Nielsen, and Burst Media to find the top 25 female influences on social media.
(Needless to say, the list features our very own Lori Taylor).
In our previous blog post, we shared some of our favorite tips from the top women influencers on social media according to CEOWorld.
In this blog post, were share five final tips from the influencers in CEOWorld’s list.
1. Lori Taylor
Well, what do you know? That’s yours truly! I’m a veteran of direct response marketing and the founder and CEO of the social media agency REV Media Marketing. You can check out this blog to find out more about me. Here’s my top tip:
Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity. It’s up to you how crazy you can afford to be. Focus on being extraordinary but relevant to build the best buzz for your brand you can.
You can (and should) follow me on Twitter here.
2. Dede Watson
Dede Watson is a social media consultant and strategist, and the founder of Turn It Social. This is her advice for growing your fanbase on Facebook:
Add photos to your page that you know will draw response. Every fan page has a different audience however, most people love photos of animals and inspirational quotes. Also, adding an open ended question to the post to draw in a response encourages engagement. You can allow your Fb fan page post to go directly to Twitter, which will create activity on Twitter and your Twitter followers will be able to access you back on Facebook. Photos and videos are the most sharable posts!
3. Amber Naslund
Amber Naslund is an author, musician and president of SideraWorks. For her, the key to social success in business is an adaptive business culture:
The companies that are evolving and finding success in this emerging era have one key thing in common:
A culture that is attractive, unique, and that can readily adapt to the needs and demands of the future.
We call it an Adaptive Culture. It’s the basis of organizations that are not just reacting to changes as they happen to them, but they’re designing their organization deliberately to be able to accommodate the changes that will happen in the future.
4. Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, as well as being an author and blogger. She believes social media should be used at all levels of business:
The sales team should use it to network with new prospects.
The customer service team should use it to answer questions, immediately respond to issues, and generally build loyalty.
The product team should use it for research and informal focus groups.
The marketing team should use it for customer acquisition.
The PR team should use it for reputation management, brand awareness, and to manage an issue before it becomes a crisis.
The executive team should use it for thought leadership and credibility.
5. Shelly DeMotte Kramer
Shelly DeMotte Kramer is the founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co. She’s a digital strategist, a tech lover and an idea generator. Here’s one of our favorite tips from Shelly, on the link between social media and SEO:
If you’re looking for yet another reason to justify the importance of an active, thoughtful social media presence, here’s one: social media can improve your search ranking.
You’ve probably already noticed this correlation—yet it’s probably more widespread than you realized. LinkedIn profiles, for example, tend to appear high in search results, underscoring the importance of creating a complete, keyword-rich profile. Twitter profiles and tweets also tend to have higher search visibility, too. And Google +1s are an effective way to not only improve visibility, but also boost credibility